Stop silent churn. Build the engagement layer your SaaS is missing.
Sidekick Interactive builds mobile wedges for B2B SaaS: notifications + the 3-5 quick actions that create habit, drive adoption, and reduce silent churn. This is not a feature-parity app.
Trusted by teams building complex mobile products.
Most SaaS products are valuable but forgettable.
If your product lives in a browser tab, re-engagement depends on email, calendar reminders, and hope.
- -Users do the deep work on desktop, but they miss the moments that drive retention
- -The product fades quietly, not loudly
- -Competitors with a great mobile experience become the default tool through habit and presence
Mobile is not for deep work.
Mobile is for interrupts: alerts, approvals, quick updates, and fast decisions.
The mobile wedge approach
Why it works
Most SaaS teams fail on mobile because they try to mirror the web app. We do the opposite:
We identify the tiny set of actions users actually need on the go
We design a notification and re-engagement system users trust
We build an intentionally incomplete mobile product that changes behavior
Outcome
A mobile experience that earns a spot on the home screen and becomes part of the user's routine.
What you get
The offer
Mobile Moat Audit
2 weeksYou get a board-ready plan and a wedge map that makes the build obvious.
Deliverables:
- •Mobile Wedge Map: the 3–5 mobile-native workflows that matter
- •Notification Strategy: triggers, cadence, user controls, guardrails
- •Adoption Measurement Plan: activation event schema, dashboards, targets
- •Technical Readiness Plan: auth, APIs, architecture, rollout plan
- •Board Memo: why mobile now, what success looks like, timeline and risks
Wedge Build
6–10 weeksWe ship the wedge, not a mirror.
Deliverables:
- •iOS + Android app focused on wedge flows
- •Push notifications implemented with preferences and safeguards
- •Quick actions layer (approvals, acknowledgements, status updates)
- •Analytics instrumentation (Amplitude, Mixpanel, GA, or your stack)
- •App Store + Play Store release support (or internal distribution)
Stickiness Layer
90 daysWe iterate to increase adoption and habit.
Deliverables:
- •Weekly iteration cycles based on product metrics
- •Notification tuning and engagement improvements
- •Performance monitoring and release cadence
- •Adoption reporting you can share internally
Our Adoption Guarantee
If we don't hit the agreed adoption milestone within 60 days of launch, we'll do an extra 30 days of iteration at no cost.
How we define "adoption" (examples, chosen with you during the Audit):
- •X% of active customer accounts have at least one mobile user
- •Y% of targeted users complete a wedge action weekly
- •Z% of notified users take an in-app action within a defined window
This keeps the goal objective, measurable, and aligned with retention behavior.
Who this is for
Best fit
- B2B SaaS with real users and real churn anxiety
- Series B+ or PE-backed teams under competitive pressure
- Products where interrupts matter: approvals, alerts, time-sensitive workflows
- Companies with no mobile app, or an app that exists but is not driving usage
Not a fit
- If the product is mainly deep analysis or long-form creation on desktop
- If your user value is mostly dashboards and reporting with no action layer
- If you want full feature parity in the first release
Why Sidekick Interactive
15 years of mobile, built for complex systems.
Sidekick Interactive has specialized in mobile since 2011, building native iOS and Android apps that integrate with real backends, real workflows, and real constraints.
What you get with us:
- A team that understands mobile product judgment, not just mobile code
- Experience shipping to the App Store and Google Play with reliability
- Strong UX and performance standards, especially for complex products
- A delivery model that can either transfer ownership or stay embedded
Selected work
TouchTunes
Built the mobile app powering millions of microtransactions for the world's largest in-venue interactive music platform. Seamless payments and song selection at scale.
Exercise.com
Developed a comprehensive gym management mobile suite enabling workout tracking, member scheduling, and trainer connectivity for fitness businesses worldwide.
How the engagement works
Fit call
15 minutesWe confirm the wedge opportunity and whether mobile can materially change behavior.
Mobile Moat Audit
2 weeksYou get the wedge map, the adoption definition, and the build plan.
Wedge Build
6-10 weeksWe ship the first version focused on habit, not parity.
Stickiness Layer
90 daysWe iterate against adoption metrics until the wedge is doing its job.
Frequently asked questions
Ready to see if a mobile wedge would move adoption for your SaaS?
Book a 15-minute mobile wedge fit call.